The History of the Las Vegas Strip

Digital Study

Rough

Thumbnails

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The History of the Las Vegas Strip

WHAT
History of Las Vegas Strip

WHEN
1941

WHERE
Las Vegas, Nevada

HOW
Nevada was the first state to legalize casino-style gambling in 1931. El Rancho Vegas was built in 1941, this was the first hotel-casino located on the Vegas Strip. The success of El Rancho Vegas, created a building boom in the late 1940's and continued to accelerate during the 1950's. Construction of several hotel-casinos were built on the highway that led Los Angeles directly into Las Vegas. The stretch of road became today's Las Vegas Strip. Along with gambling, entertainment built Las Vegas' reputation as a "Play Land Getaway." Singers, comedians, strippers, instrumentalists, dancers and performers were booked to entertain hotel guests. The hotel-casinos that followed copied the successful star format for a number of years. When casino-style gambling was legalized in Atlantic City, NJ, it triggered the beginning of a new era for the strip - Mega-resorts. The race began to become the full blown destination for vacationers.

Post-Modner Design

Postmodern art was a movement that was thought to contradict some aspect of modernism.
-Used words as the central artistic element
-Postmodern art used collages and simplification

Modernism

-Modernism is expression that distinguish many styles in the arts and literature of the 20th century
-Less formal design style

International Typographic Style

-Developed in Switzerland in the 1950's
-Asymmetrical layout, a grid, sans-serif typefaces
-The grid was of horizontal and vertical lines used to align the elements in their designs

Art Deco

-The movement occured between the two world wars
-Rejected romantic decoration

Constructivism

-Constructivism was first created in Russia in 1913
-The artists tried to link art with concrete and tangible ideas
-Created a style of art that was orderly

Bauhaus

-Bauhaus was a school of art, design and architecture founded in Germany in 1919.
The school strived to produce a new approach to architecture that incorporated artistic design, craftsmanship, and modern machine technology
-Characterized by its severely economic, geometric design and by its respect for materials

Art Nouveau

-Developed in Europe and North America at the end of the nineteenth century
-An attempt to create an international style based on decoration
-In many ways a response to the Industrial Revolution

First round thumbnails

Project 2 Final

The assignment for project 2 was to create a cover for the 2010-2012 General Catalog for Broome Community College. The aspect of the college I tried to publicize was that BCC provides advising for continuing education. I used a picture of a couple students graduating to communicate the idea of continuing their education. I also used the picture of the clock to get across the idea that “this is your time.” This also goes along with the tagline, “This is your college,” which I positioned between the two pictures. All of the required criteria are presented in a way that makes the design visually unified. I used each of the 6 design principals to visually communicate the mission of the college. I intended to make the tagline the focal point of the design. The text “2010-2012” was created to be the secondary focal point. I balanced the design by placing pictures on one side of the paper, and the text on the other. I used alignment and contrast within the different fonts and colors of the text. Repetition is expressed through the repeating colors of the design. And last, flow used throughout the design by the positioning of the pictures and text.

Project 1 essay

The objective of first project was to create a unified design using the 6 key design principals; emphasis, contrast, balance, flow, alignment and repetition. For each term we had to visually express the meaning through typography.
The first word I started with was emphasis. As a design principal, emphasis means the focal point. The focal point in a design should be the first thing you notice. Therefore it should be bold and stand out over the rest of the design. For this reason, I placed emphasis near the top left corner of the page using the rule of 3rds. I made sure I outsize the letters for the term. I intended to make contrast my secondary focal point. I placed the letters of contrast at different angles and positions. I also changed the value of the letters to express the concept of contrast. I placed balance on top of contrast, in the middle of the page. I decided to use a triangular pyramid configuration to describe balance. Alignment simply refers to the position of placement of letters or a word. So for this term, I typed the word vertically down the paper except for the A, which was alignment upright at the same level as emphasis. In a design, flow is used to carry your eye through the piece. For flow I simply created a trail of the word that started at the top of the page and curved to the bottom. Repetition unifies a design by repeating same types of shapes, sizes and colors. For repetition I created an L configuration at the left corner of the paper.

Project 2-Rough Final

Project 1- Final

round 3

round 2

First round thumbnails